The logo tells a compelling story, it zooms in on the brand essence using the wordmark, "Aimtoget". The wordmark contains an icon representing an "o" dually expressing a target hit. This illustrates the brand's drive to create a mark in the digital space through innovation & strategic collaborations.

The Icon also display communication waves emanating from a single source, representing the brand's focus on creating new digital opportunities off existing platforms without reinventing the wheel. The negative space points to the culture of inclusiveness and open-mindedness the brand is trying to create.