The brandmark is a combination of custom icon and minimalist typography. The iconmark is a custom vector depiction of the map of Osogbo. The lines bounding the vector map signify the brand’s drive to amplify original and fact-proof news content of events happening within and around the target area.

The map looks pixelated reminiscent of the brand’s readiness to embrace to embrace a digital platform to reach it’s target audience with ease.

The map has a blue gradient which represents a relatable color of the target demography.