Music is food for the soul and the brand identity builds on this philosophy to create a unique mark. It employs a 'G' lettermark icon which slants upward connoting the brand drive to facilitate the creation of soul lifting music. The space in the icon speaks volume about the brand drive to serve as a pipeline of consistent music talents and works.

It is also a symbol of safe space where music artistes can enjoy express themselves freely. The icon and wordmark features sharp corners; a depiction of ruthless efficiency in the music production plus swift execution.