The logo mark features a sharp spiked arrow which represents the tireless commitment of the brand to deliver in good time. It also represents the forward-moving and innovative philosophy of the brand. The sharp spike is the willingness of the brand to go out of its way to ensure clients have a smooth and pleasurable brand experience.

The custom wordmark/typeface features a slanted arrow that depicts the brand's dynamic services for its diverse clients. This emphasizes on the brand name 'UNISERVE'.

The wordmark is also versatile and would do well on brand utilities and equipments. It also carries a bold look signifying the brand's strength, courage, and professionalism.